Notes on numbers and other randomness.

B2B Marketing, Digital Media and Marketing Strategy. How We Systematically Overvalue Content Consumption. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption.

This is the blog of David M. Raab, marketing technology consultant and analyst. Raab is Principal at Raab Associates Inc. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers. Tuesday, March 20, 2018. Salesforce Buys MuleSoft and Offers It as a Data Unification Solutions. The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner.

Fearless Competitor by Jeff Ogden. Find New Customers blog Marketing. Clients of Find New Customers. What Jeff Ogden is thankful for. By The Fearless Competitor, Jeff Ogden. A Down Year for my Alma Mater. How the main name in college football fell down and is struggling to get back up. Duke, one of the.

B to B Demand Generation Insights. Top 12 Upcoming B2B Marketing Events of 2016. I always do my best thinking on the road. Over the miles of training for a marathon, or the insights gathered speaking with peers and practitioners at industry events I love to think on the road. BrightTalk B2B Content Marketing Summit. Will be presenting on Content Marketing Strategy August 17.

How to Build a Lead Lifecycle. Sell Faster with Sales Insight Booklet. I help you build the scalable systems that let you tell your story to the right audience, at the right time, automatically. Need to Learn Marketo? .

How To Be A Data-Driven Marketing Powerhouse With Predictive Analytics and Big Data. Find Buyers Faster With Enterprise Predictive Marketing. We chose Mintigo because they understand marketing. Director of Customer Insights at Red Hat.